Introduction to CampaignsIn traditional email marketing

Sending Campaigns Notes

Introduction to Campaigns

In traditional email marketing, you can send a campaign to a broad list of contacts. But by segmenting

your list, you can send even more personalized, specific messaging that hits right on target every time.

Create a Template

Set up an email template first so you can maintain brand consistency in all the campaigns you send.

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List: A

List

Segment

Tag

B

Deliverability tips for content

Using the campaign template library

Using the email designer to format a

campaign

Best practices for adding images to

your campaigns

Designing mobile friendly emails

Additional help:

Sending Campaigns Notes

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The 6 Campaign Types

There are six types of campaigns you can send in ActiveCampaign:

Additional help:

1.

Standard

- Useful for sending a newsletter or sharing an announcement with contacts

2.

Automated

- Useful for creating a drip campaign or an automated workflow

3.

Auto Responder

- Useful for sending a welcome email to your new subscribers

4.

Split Testing

- Useful for determining which wording, subject lines, etc. your contacts engage

with most

5.

RSS Triggered

- Useful for notifying your blog subscribers of your new post, or sharing your latest

news with your list

6.

Date based

- Useful for sending birthday emails, or for informing a contact that their subscription

is expiring

Campaign types overview

Choosing a format for your campaign

Sending a Campaign

Once you’ve created a campaign template and know what type of campaign you’d like to send, you’re

ready to prepare your campaign for send off!

The following resources provide some helpful information as you prepare to send:

Why are unsubscribe links required in my campaigns and automation emails?

Deliverability in your first 30 days

Testing your campaign

How ActiveCampaign tracks opens

How to change the subject line for your email